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For brands looking to make the most of their live stream ventures, there are a number of different factors that play a role in putting on a successful event. Live-stream shopping has begun spreading to the United States from China, spurred by Covid-19 lockdowns. Here's How to Nail the Art of Making Sales Entertaining Thanks to Covid lockdowns, live shopping broadcasts are finally taking off in the U.S. In both cases, livestream shopping is more than just an extension of eCommerce. And for good reason. The answer is in the way in which Chinese social media platforms are set up. Together with their awesome team they’re on a mission to establish livestream shopping among retailers and brands in Europe and the USA. Live-stream shopping requires quick execution from brands and streamers. Just as online shopping transformed retail twenty years ago, live streaming promises to transform e-commerce today. However, just banking on a built-in audience isn’t enough to pull in viewers and, by extension, serious shoppers. With livestream shopping, users can join an event from anywhere, whether that be on the go, on break, or cozy at home in quarantine. Livestream shopping is no different and requires an equal amount of dedication from the hosts. If you think that OnlyFans is purely an adult entertainment site, you will be happy to... Digital video has had an enormous impact on shopping. It brings a level of excitement and spontaneity, all while fostering a sense of connection not possible with traditional online retail. While big names in the influencer world such as Kim Kardashian have recently hosted events, having a million followers doesn’t necessarily equate to being a good host. Dubbed live commerce, this convergence of video and shopping helps improve engagement, close the gap between customer and product, drive sales, and — in cases where bidding is involved — increase the average sales price. Start a channel on Streams.live or directly on your website and connect with your customers. Platforms like Taobao, owned by Alibaba, and WeChat function as both hybrids of social media and eCommerce platforms, essentially offering users a plethora of services from microblogging, messaging and online shopping, all in one experience. So how does livestream shopping differ from its predecessor? Say hi to our live stream page. © Copyright 2021 | Streams.live, a product of Oveit, Inc. Already established in China, major platforms such as Instagram, Facebook, and Amazon have added Livestream shopping services to their apps. After all, home shopping wasl big during the 90’s and early 2000’s, channels like the Home Shopping Network and QVC becoming household names. Engage your viewers with high-quality video content that transforms e-commerce into an unforgettable experience. Content has come to define the post-influencer era we currently find ourselves in, and the newest generation of creators understand this well. Live-stream shopping is the next big thing to enter the world of e-commerce, already evolving from a Chinese billion-dollar industry. It takes one click to go live and one share to showcase your product to your customers. If you do not see the player or there are any issues please call 310.567.2387 for help. Contact us Contact Us. E-commerce Livestream Shopping Is Here to Stay. For smaller brands, the live-stream shopping medium is a great way to gain reach, interactions, and sales, especially if content is streamed on a major platform like Tmall. By the end of 2020 this number is expected to grow 170 billion dollars, according to the business news outlet. Live commerce, a combination of livestreaming and e-commerce, has become mainstream in Asia, particularly China. Commentary: Livestream or video shopping, which has its roots in China, is becoming increasingly popular worldwide. In some livestreams, products will have a limited window to be showcased, a countdown marking the minutes and seconds until the item will become available. Live stream shopping is a new and fun way to buy products. Thank you and enjoy the show! Get started LEARN MORE "The biggest thing that happened to e-commerce since smart phones" Starting in China 3 years ago, live shopping already makes up more than 10% of e-commerce sales. You are here: This level of interaction between consumers and livestream hosts creates a more dynamic environment. Micro-influencers check off these two boxes. An example of a livestream shopping event in China on Alibaba. As viewers tune in, comments flash across the screen. Watch Gem Shopping Network's Gem Shopping on Livestream.com. Meanwhile, independent eCommerce streaming solutions like Livescale have begun to emerge as well, offering an alternative to the major players. One to many. Unlike QVC or HSN, dialogues aren’t limited solely to the livestream event. The live, shoppable experience from Walmart will act as a pilot test for the retailer’s further integration with video-sharing platform TikTok. It is a tool that forward-thinking brands can utilize to engage new audiences both foreign and domestic, in a space where experimentation is ripe. We help your customers buy products straight from your live, interactive video sessions. It is an approach that combines convenience for the customer with ROI for the brand. Get your community excited about your products, showcase products in front of your loyal customers. A good example of the above is makeup brand NYX. But maybe the most important differentiator is that consumers can take part in a livestream event from anywhere. Livestream shopping is simply a natural evolution of this model. This dialogue furthers the loyalty between those who attend the live stream and those who host it, allowing livestream shopping to reach a level of authenticity that QVC fails to match. During the live stream, TikTok users will be able to purchase Walmart fashion items they see without navigating away from TikTok. Related: How Covid-19 … In a live stream hosted by a popular influencer, the brand saw  an opportunity to merge live shopping and makeup tutorials. Live Stream Shopping. Watch TVON's TVON Live Fine Jewelry with Lauren Blair on Livestream.com. But what does that future look like? Oveit, founded in 2016, has a mission for the next five years to become the leader of live stream shopping. In this way, it provides consumers with a more engaging experience than just clicking and filling a virtual shopping cart. Nor do they have to fully replace their physical counterparts. They shouldn’t be expected to showcase anything that doesn’t mesh well with their personal brand. Live jewelry shopping. It’s like video shopping for the space age. To put it simply: The future of eCommerce is live. Get your products in front of your viewers in a more engaging way, answer their questions and turn them into customers. Live jewelry shopping. By using our site, you agree to our use of cookies. ShopHQ TV Stream | Watch On Air Now Increase sales with a 9% conversion rate. In others, audience members can be awarded discounts for purchasing products during a certain window. Once you have convinced your viewers, they are just one click away for buying your products. Via comments, anyone viewing the stream can ask questions about the product, request to view a different angle and so on and so forth. From the comfort of their homes, customers buy your products while watching you present, on their mobile, tablet or TV. Start a live shopping session and engage your customers. And as the global pandemic continues, eCommerce has become a saving grace for retailers, and a rare outlet for those confined to their living spaces. CNNBusiness reports that In 2019, the livestream ecommerce revenue from China alone accounted for 66 billion dollars. Maira Genovese is the Founder of MG Empower, a leading global influencer marketing agency. The channel grandstands different items which watchers can buy either by phone or web. 15 Free eCommerce Cost Calculators to Help You Set Up Shop, 15 Top eCommerce Plugins to Power Your eCommerce Site in 2021, How to Start an E-Commerce Business in 2021 | The Ultimate Guide, The Relationship Between Content and Commerce, 11 Top OnlyFans Stars to Check Out (Not Just for Their Racy Pics). Hosts can begin to drum up interest around a particular event well in advance, teasing images and special offers and interacting with members of their following. Well for starters, livestream shopping takes advantage of the full spectrum nature of social media. Gives users real-time insights into the products they buy when compared to traditional online shopping. With super apps that double as eCommerce sites and content marketplaces, China is bridging the gap between individual consumers and the greater social media community. Live streaming of the Trade Gallery, on 7 Navaginskaya Street, Central Sochi, Krasnodarskiy Region, in Russia.This shopping mall is located in one of the main shopping areas in the city, and includes several shops, cafes and restaurants, banks, hairdressing salons and drugstores, among many other services, spread over 5 floors. Available on Apple and Android Devices!. Since starting her own business MG Empower in 2015, she has counselled leading consumer brands including TikTok, Chopard, Ford, Porsche, Bumble, Biossance, StarzPlay and SnapChat. Copy and paste the embed code and offer the experience on your website. Revenue generated by livestream shopping is expected to reach 170 billion dollars in China by the end of this year. However, at the moment, livestream shopping is still in its infancy in the Americas and Europe. This interconnected economy of services means that live stream shopping is simply an extension of the existing model, taking advantage of services that are already in place. Rather than relying on top-down advertising or even sponsored posts, a product is featured in a natural way, with the full weight of an influencers platform behind it. But haven’t we seen this type of approach before? Take your business to the next level with livestream shopping. The new era of Shopping is here to stay. Shop at home for the best deals on watches, apparel, electronics, home décor and more. The Home Shopping Network (formerly Home Shopping Club) is an American broadcast, basic cable and satellite television network that is owned by HSN, Inc. With more than half of all online shopping traffic coming via mobile, the convenience that mCommerce affords the user, of being able to access the products they want from anywhere, cannot be underrated. Because brands pay livestream hosts to be featured, and these hosts take a commission on each item sold, choosing which influencers to invest in, an important step in any influencer marketing campaign, becomes even more crucial in livestream shopping. More than 100 million viewers in China watch a live online video event every month, according to Gartner. It’s like video shopping for the space age. In a live stream hosted by a popular influencer, the brand saw an opportunity to merge live shopping and makeup tutorials. Live stream shopping is a new and fun way to buy products. And because social media is a two-way street, there is a near constant dialogue between influencers and their followers, an exchange of information that is paramount for the success of the live stream. This kind of authenticity and genuine connection is paramount when it comes to livestream shopping. Along with other startup apps like Livby, the Tokyo-based team is hoping that shopping is the logical next evolution of this year’s live streaming boom. Live shopping transforms your viewers into loyal customers. Video Shopping: The Ultimate Guide to Mastering The Next Big... 24 Top TikTok Songs (That Will Be Stuck in Your Head Through... eCommerce has grown by 30% in the past year. People who were once passive participants are now active ones, either by hosting the event, or by informing the goods featured. The live-stream shopping medium in China is more impactful with mass-market products rather than high-end luxury goods. And while this kind of accessibility is key for consumers, it is equally important for brands looking to expand their audience and raise engagement with their products. This sense of community is one of the most important aspects of livestream shopping. Set up the video stream, add your products and you are ready to go. They can ask questions about the products being showcased, request to see the inside or different angles of certain items, ask about size or feel. Bring on the #entertainmerce! However, livestream shopping shows us that online experiences don’t have to be rote or devoid of connection. Similarly to in-person shopping, prospective buyers can interact with the host via comments. With Facebook Live shopping, you can easily go live from your desktop or mobile device and start showcasing your products to watchers. Add live stream shopping to your e-commerce. Commerce is not about shopping, it’s about the experience. Streams.live is easy to start and easy to install. Contact Us. Whether your products are showcased by an influencer or your store associates, on boarding must be easy. Livestream shopping also capitalizes on the inherent interactivity of social media. A good host is able to get a feel for what they should be showcasing based on interactions with their followers . She built her career in Marketing & Digital, working on some of the world’s most-loved brands such as American Express, Yves Saint Laurent, Burberry and Value Retail. Subscribe to our newsletter and get social media resources send to your inbox. The interaction just isn’t there, the connectivity, the feeling of discovery. But while the best livestream hosts boast higher engagement rates, putting on a good event takes more than just a name and an engaged following. For brands looking to connect with their audience in authentic ways, this kind of dialogue is invaluable. All this is done to ensure that the audience remains engaged throughout. In the aftermath of the global pandemic, our world has moved increasingly online. The curated content and hosts relationship to the audience  is what drives the commercial aspect of the event. Livestream shopping presents a good opportunity for brands and micro-influencers to work together and generate high levels of user engagement. The real-time nature and on-the-go accessibility means brands can get their products in front of a more diverse audience and hear instantaneous feedback. When you sell products through Live Shopping on Facebook, you are live streaming as you feature your products. China is currently the global leader in eCommerce and livestream shopping. In August Instagram Live Shopping was made available in the U.S. and brands are already beginning to make use of the latest feature in Instagram’s mini-economy. For this reason, many brands are looking to livestream shopping as an opportunity to strengthen their eCommerce offering. US and European markets are catching up fast. Livestream shopping is changing the relationship between consumers and brands. The Shopping Channel ( Online TV Live Stream ) : TSC, once The Shopping Channel, could be a Canadian optional benefit channel that's possessed by Rogers Media. Live stream shopping helps you connect live with your customers. Live stream shopping combines live video, real-time customer interaction and seamless online shopping for ultimate engagement and conversion. The queen of China’s $60 billion ecosystem of live online shopping, Viya earned an estimated 30 million yuan in 2018, according to the most recent figures from Chinese e-commerce giant Alibaba. Combines live video, real-time customer interaction and seamless online shopping transformed retail twenty years ago live! Your business to the United States shopping live stream China, spurred by Covid-19.. Requires an equal amount of dedication from the hosts without navigating away TikTok! Live-Stream shopping is here to stay for the customer with ROI for next. 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